数字引领时代  智能开创未来

朱虹(ZHU Hong)

讲师电话:
 电子邮件:cholezhu@suibe.edu.cn

教育背景

博士(管理科学与工程),2025,同济大学
硕士(产业经济学),2019,同济大学
学士(国际航运管理),2017,上海海事大学

研究兴趣

人工智能等相关技术的用户反应、数字平台的交互设计与用户行为、网络欺凌行为、明星与粉丝的网络互动行为

简介

2025年至今在上海对外经贸大学统计与数据科学学院任教。

 

部分发表论文


  1. Hong Zhu, Carol Hsu, Zhongyun (Phil) Zhou*. Bystander Pro-celebrity Cyberbullying: An Integrated Perspective of Susceptibility to Retaliation and Social Capital Gains. Information & Management. 2023. SSCI, SCIE. 

  2. Hong Zhu, Zimeng Zhu, Yilin Ou*, Ya Yin. To be precise (round) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations. Psychology & Marketing. 2023. SSCI.

  3. Hong Zhu, Siqi Hu, Zizhai Dai*. Peer aggressive humor and student cyberbullying perpetration: Mediating and moderating roles of frustration and peer norms. Studies in Higher Education. 2024. SSCI. 

  4. Siqi Hu, Wenjing Lei*, Hong Zhu, Carol Hsu. Is cyberbullying a situational action? Explaining cyberbullying perpetration from situational action theory. Information & Management. 2024. SSCI, SCIE. 



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